創業管理

本書按照教育部《普通本科學校創業教育教學基本要求（試行）》的精神，推動高等教育的創新性和規範性發展。本書以創立企業—商業模式選擇—企業發展—危機干預—創業融資作為邏輯主線，按創業過程逐步展開論述，從初創企業建立、可行性分析、產業分析，到創建企業、管理成長，再到整合開發機會所需的資源（創新、融資等），準確識別了創業每個環節中可能遇到的關鍵問題並分析成因，進而根據實踐經驗提出切實可行的解決措施。 ^[1] 

全書分為八章，包括創業管理概述、初創企業設立、初創企業商業模式、初創企業的管理、新創企業的成長、初創企業風險防範與危機管理、初創企業的創新管理、創業融資。本書體例結構規範，貼近創業實際，強調了創業者創新思維和創業管理能力的培養，並且配備了豐富的案例資源。

本書既可以作為全日制本科院校和高等職業院校的創業學教材，也可供懷有創業夢想的人士作為學習與參考用書。 ^[2] 

呂爽，四川旅遊學院創新創業學院院長，創新創業中外人文交流研究院院長，副教授，碩士研究生導師，北京大學訪問學者。兼任中關村萬眾創新創業教育產業促進中心數字經濟研究院院長，中視新科人工智能產業技術研究院院長，樂圖投資管理合夥人，北京大學光華管理學院創新創業中心特聘專家，教育部全國萬名優秀創新創業導師，歐美同學會（中國留學人員聯誼會）朝韓分會理事，中國技術創業協會創新創業專家工作委員會副秘書長，石家莊市政府特殊津貼專家。主編著作10部，主持縱向橫向課題71項，獲得國家知識產權72項，指導競賽和個人榮獲國家級、省級獎項304項，榮獲省部級教學成果獎、論文獎、課題獎10項，榮獲省級科學技術成果證書40項，主持科技成果轉化項目10項。 ^[1] 

第1章 創業管理概述 ·················································································1

1.1 創業管理·······················································································································2

1.2 創業管理的基本過程···································································································7

第2章 初創企業設立 ···············································································13

2.1 初創企業類型·············································································································14

2.2 初創企業流程·············································································································21

2.3 初創企業股權設置·····································································································22

2.4 初創企業政策·············································································································27 ^[3] 

第3章 初創企業商業模式 ········································································31

3.1 商業模式的概念與特徵·····························································································32

3.2 商業模式的開發·········································································································35

3.3 商業模式的選擇·········································································································42

3.4 商業計劃書·················································································································52

第4章 初創企業的管理 ············································································68

4.1 初創企業設計·············································································································69

4.2 新創企業的途徑·········································································································76

4.3 新創企業的組織結構設計·························································································89

4.4 新創企業的人力資源管理·························································································93

4.5 新創企業的市場營銷管理·······················································································100

4.6 初創企業的財務控制·······························································································103

第5章新創企業的成長 ··········································································109

5.1 新創企業成長的規律·······························································································110

5.2 新創企業成長的障礙·······························································································115

5.3 企業成長戰略···········································································································121

第6章初創企業風險防範與危機管理····················································127

6.1 企業風險的識別·······································································································128

6.2 企業風險的評估·······································································································131

6.3 企業風險的防範·······································································································135

6.4 企業危機的管理·······································································································144

第7章初創企業的創新管理 ···································································156

7.1 企業制度創新···········································································································157

7.2 企業技術創新···········································································································163

7.3 企業管理創新···········································································································170

7.4 企業文化創新···········································································································174

7.5 企業模式創新···········································································································179

第8章創業融資 ·····················································································182

8.1 融資方式與技巧······································································································183

8.2 融資的風險管理·······································································································191

8.3 融資的退出機制·······································································································197

參考文獻···································································································204 ^[3]