外貿英語函電

教材的建設是基於教學實踐基礎上的不斷深化和不斷完善的過程。一本好的教材應該是從編寫、使用到修訂完善這樣一個週而復始的循環往復、持續推進的過程。

《外貿英語函電（第四版）》詳盡介紹當今外貿英語函電的新知識和流行趨勢，從交際原則出發，強調寫作過程中讀者的心理接受過程，突出外貿函電寫作特點——簡明完整、清楚正確禮貌並能為廣大讀者找到快速進行商務書面溝通的竅門。

本版教材保留和發揚了前三版本中的特色：在學習寫作的同時注重培養學生的分析創造能力和解決問題的能力，啓發學生思考而不是簡單的模仿。因此第四版在內容安排上，除了每個單元設置了學習任務、寫作技巧、關鍵詞語、範文分析、難點註釋、常用句型、技能訓練與練習，還增設了兩項：一是針對外貿函電中介詞常用搭配及其活躍的特點，系統梳理函電中常用介詞的用法；二是增設了Skill Drilling模塊——通過模擬的“技能訓練”或“案例分析討論”讓學生在做中學從而對商務書信的寫作得到有效的鞏固提高。

Chapter One Written Communication-An Overview

1．Parts of a Business Letter

2．Format of a Business Letter

3．Envelope Addressing

4．The Basic Principles of Business Letter-writing

5．Structuring Communications

6．E-mails

Skill Training & Exercises

Chapter Two Establishment of Business Relations

Sample Letters

Letter 1 Self-introduction

Letter 2 Transferring business relations

Letter 3 Request for establishment of business relations

Letter 4 The first touch

Letter 5 Credit inquiry

Letter 6 Favorable reply from the bank

Letter 7 Unfavorable reply from the bank

Preposition

Useful Sentences on Establishing Business Relations

Skill Training & Exercises

Chapter Three Inquiries and Replies

Sample Letters

Letter 1 Requesting for price lists and samples

Letter 2 The first inquiry

Letter 3 General inquiry

Letter 4 Specific inquiry

Letter 5 Tabulated inquiry

Preposition

Useful Sentences on Inquiries and Relations

Skill Training & Exercises

Chapter Four Making Quotations and Offers

Sample Letters

Letter 1 A reply to the generalinquiry

Letter 2 A reply to the specific inquiry （making a firm offer）

Letter 3 Asking for pro forma invoice

Letter 4 A tabulated quotation

Letter 5 Making free offers

Preposition

Useful Sentences on Making Quotations and Offers

Skill Training & Exercises

Chapter Five Making Counteroffers and Declining Orders

Sample Letters

Letter 1 Making a counteroffer

Letter 2 A reply to the counteroffer

Letter 3 Acceptance of a counteroffer

Letter 4 Declining the counteroffer

Letter 5 Declining orders

Letter 6 Declining a duplicate order

Preposition

Useful Sentences on Making Counteroffers and Declining Orders

Skill Training & Exercises

Chapter Six Acceptance and Orders

Sample Letters

Letter 1 Accepting the offer and placing an order

Letter 2 Acknowledgement of an order

Letter 3 Placing a repeat order （a tabulated repeat order）

Letter 4 Sending a S/C with counter-signature

Letter 5 Confirming an order

Preposition

Useful Sentences on Acceptance and Orders

Skill Training & Exercises

……

Chapter Seven Terms of Payment

Chapter Eight Letter of Credit

Chapter Nine Packing and Shipment

Chapter Ten Insurance

Chapter Eleven Complaints and Claims

Chapter Twelve Agency

Appendix 1 Contract

Appendix 2 SWIFT

Appendix 3 Invoice and Certificate

Appendix 4 Maritime Port

Appendix 5 Airport（Airdrome）

Appendix 6 Useful Phrases and Expressions

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