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創業基礎
（2022年清華大學出版社出版書籍）
鎖定
創業基礎內容簡介
本書遵循創業研究理論脈絡與中國發展實際，按照教育部《普通本科學校創業教育教學基本要求（試行）》的精神，推動高等教育的創新性和規範性發展。 本書主要以教授創業知識為基礎，以鍛鍊創業能力為關鍵，以培養創業精神為核心，闡述了創業的要素、創業者訓練、創業流程等。
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全書分為八章，包括創業概述、創業者的能力素養、創業團隊、創業機會、創業資源、創業計劃、知識產權申報與轉化、“互聯網+”創新創業時代。本書體例結構規範，貼近創業實際，強調了創業者創新思維和創業能力的培養，並且配備了豐富的案例資源。 本書既可以作為全日制本科院校和高等職業院校的創業學教材，也可供懷有創業夢想的人士作為學習與參考用書。
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創業基礎作者簡介
呂爽，四川旅遊學院創新創業學院院長，創新創業中外人文交流研究院院長，副教授，碩士研究生導師，北京大學訪問學者。兼任中關村萬眾創新創業教育產業促進中心數字經濟研究院院長，中視新科人工智能產業技術研究院院長，樂圖投資管理合夥人，北京大學光華管理學院創新創業中心特聘專家，教育部全國萬名優秀創新創業導師，歐美同學會（中國留學人員聯誼會）朝韓分會理事，中國技術創業協會創新創業專家工作委員會副秘書長，石家莊市政府特殊津貼專家。主編著作10部，主持縱向橫向課題71項，獲得國家知識產權72項，指導競賽和個人榮獲國家級、省級獎項304項，榮獲省部級教學成果獎、論文獎、課題獎10項，榮獲省級科學技術成果證書40項，主持科技成果轉化項目10項。
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創業基礎目錄
第一章 創業概述 ·························································································1
第一節 創業的內涵與功能································································································2
一、創業 ······································································································································2
二、創業要素與類型 ··················································································································5
三、創業過程與階段 ··················································································································8
第二節 創業與職業生涯規劃··························································································10
一、職業生涯規劃 ····················································································································10
二、創新人才的素質要求 ········································································································12
三、創業能力與職業生涯規劃 ································································································13
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第三節 創業與時代經濟發展··························································································14
一、國家經濟發展的要求 ········································································································14
二、全球化的創業浪潮 ············································································································21
三、創業教育的重要意義 ········································································································25
第二章 創業者的能力素養 ········································································31
第一節 創業者··················································································································32
一、創業者的概念 ····················································································································32
二、創業者的類型 ····················································································································33
三、創業者應具備的能力 ········································································································35
第二節 創業者的產生與培養··························································································42
一、創業者的產生 ····················································································································42
二、創業者的培養 ····················································································································44
三、培養潛在的創業者 ············································································································46
第三節 創業意識··············································································································49
一、創業意識的內涵和內容 ····································································································49
二、創新思維與創業意識 ········································································································52
三、培養創業意識的方法 ········································································································53
第四節 創業精神··············································································································55
一、創業精神的定義與內涵 ····································································································55
二、創業精神的作用 ················································································································58
三、大學生創業精神的培育 ····································································································58
第三章創業團隊 ·······················································································62
第一節 創業團隊的構成··································································································64
一、創業團隊的定義和內涵 ····································································································64
二、創業團隊的五要素 ············································································································66
三、創業團隊的類型 ················································································································67
四、創業團隊優劣勢分析 ········································································································68
五、創業團隊的重要性 ············································································································69
第二節 創業團隊的組建··································································································71
一、創業團隊組建原則、途徑與程序 ····················································································71
二、組建創業團隊的因素 ········································································································74
三、創業團隊選擇成員的注意事項 ························································································76
第三節 創業團隊的管理··································································································77
一、團隊管理的策略 ················································································································77
二、創業團隊的報酬激勵 ········································································································79
三、團隊成員的股權結構設計 ································································································80
四、領導創業者的角色和行為策略 ························································································82
五、創業團隊的社會責任 ········································································································85
第四章創業機會 ·······················································································88
第一節 創意與創業機會··································································································89
一、創意 ····································································································································89
二、創業機會內涵、構成及特徵 ····························································································92
第二節 創業機會的識別··································································································94
一、創業機會的來源及類型 ····································································································94
二、創業機會識別的一般過程和環節 ····················································································96
三、常見創業機會的識別方法 ································································································98
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- 參考資料
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- 1. 清華大學出版社-圖書詳情-《創業基礎》 ．清華大學出版社[引用日期2023-03-02]
- 2. 清華大學出版社-圖書目錄 ．清華大學出版社[引用日期2023-03-02]
- 詞條統計
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