社交禮儀

本書是職業教育“十三五”改革創新規劃教材，根據院校課程改革及教學實際編寫而成。通過 本書的學習，學生可以掌握現代禮儀，使自己成為受歡迎的人，有助於走向社會後更好地與他人交往 和合作。本書由一線教師參與編寫，緊密結合工作崗位，教學內容與職業崗位對接；選取的案例貼近 生活、貼近社會實際；將創新理念貫穿到教材內容選取、體例等方面，充分體現職業教育要求。 本書可作為職業院校社交禮儀類課程教材。

第1講 社交禮儀概述 .................................................................................1

1.1 禮儀的起源和發展 ..................................................................................3

1.2 禮儀的概念和特徵 ..................................................................................8

1.3 禮儀的基本原則 ....................................................................................10

1.4 禮儀的種類及功能 ................................................................................11

思考題 .............................................................................................................13

第2講 儀容儀態禮儀 ..............................................................................15

2.1 儀容修飾 ................................................................................................17

2.2 儀態舉止 ................................................................................................21

2.3 首飾和配飾搭配 ....................................................................................30

思考題 .............................................................................................................42

第3講 着裝禮儀 ......................................................................................43

3.1 着裝原則及注意事項 ............................................................................45

3.2 公務着裝 ................................................................................................47

3.3 社交着裝 ................................................................................................53

3.4 休閒着裝 ................................................................................................66

3.5 特殊場合着裝 ........................................................................................68

思考題 .............................................................................................................69

第4講 日常交往禮儀 ...............................................................................71

4.1 稱呼與招呼 ............................................................................................73

4.2 問候與致意 ............................................................................................78

4.3 介紹與名片使用 ....................................................................................81

4.4 邀請與拜訪 ............................................................................................86

思考題 .............................................................................................................91

第5講 商務公務禮儀 ...............................................................................93

5.1 接待禮儀 ................................................................................................95

5.2 商務談判禮儀 ......................................................................................107

5.3 慶典禮儀 ..............................................................................................120

思考題 ...........................................................................................................129

第6講 婚壽喪禮儀 .................................................................................131

6.1 婚慶禮俗 ..............................................................................................133

6.2 壽誕禮俗 ..............................................................................................141

6.3 喪葬禮俗 ..............................................................................................145

思考題 ...........................................................................................................148

第7講 餐會禮儀 .....................................................................................149

7.1 中餐禮節 ..............................................................................................151

7.2 西餐禮節 ..............................................................................................159

7.3 宴請禮節 ..............................................................................................169

7.4 飲品禮節 ..............................................................................................174

思考題 ...........................................................................................................180

第8講 文書禮儀 .....................................................................................181

8.1 書信往來 ..............................................................................................183

8.2 電子商函 ............................................................................................200

8.3 簽名贈言 ..............................................................................................204

8.4 請柬 ......................................................................................................207

思考題 ...........................................................................................................210

第9講 國際禮儀 .....................................................................................211

9.1 國際禮儀規範 ......................................................................................213

9.2 涉外接待禮儀 ......................................................................................216

9.3 涉外會談禮儀 ......................................................................................220

9.4 國外禮俗舉要 ......................................................................................222

思考題 ...........................................................................................................230

參考文獻 .....................................................................................................231

曹華，女，漢族，1974年出生，現任教於第四軍醫大學，主要從事人文社科類教學和研究工作。主編教材有《高教探索與爭鳴》、《部隊經常性思想教育優秀講稿選》等。