旅遊英語

本教材以旅遊英語文獻閲讀為主要內容，適用於本專科院校的旅遊管理專業學生、旅遊業管理人員、旅遊英語自學愛好者等。 ^[1] 

教材所選編的文章內容涵蓋了旅遊業的六大基本要素——餐飲、住宿、交通、觀光、購物、娛樂，此外還涉及當前一些熱點問題，如出境旅遊等。文章全部選自最新的英文報紙雜誌和英文旅遊網站，語言原汁原味，內容豐富新穎，集實用性、趣味性和時代性於一體，有助於學生開闊視野，增長見識，瞭解旅遊業的各個方面。 ^[1-2] 

Unit 1 Tourism Development 1

Text A China’s Travel and Tourism Market Takes Off 1

Words and Expressions 7

Key Concepts 10

Notes 11

Exercises 11

Text B Tour Operators Gaze into their Crystal Balls 14

Words and Expressions 18

Key Concepts 20

Notes 20

Exercises 21

Case Study The Future of the Travel Industry Unquestionably is a Connected One 24

Unit 2 Outbound Tourism 26

Text A Developments in China’s Outbound Tourism in Recent Years 26

Words and Expressions 30

Key Concepts 32

Notes 32

Exercises 34 ^[1] 

Text B Chinese Tourism: The Good, the Bad and the Backlash 37

Words and Expressions 41

Key Concepts 42

Notes 43

Exercises 44

Case Study Young Hands Drive Surge in Overseas Travel 48

Unit 3 Food Culture 50

Text A Chinese Food Cultural Profile 50

Words and Expressions 54

Key Concepts 56

Notes 57

Exercises 58

Text B An Introduction to French Cuisine and Dining Etiquette 61

Words and Expressions 67

Key Concepts 69

Notes 69

Exercises 70

Case Study French Cuisine: Foodies Fight to Protect the Term ‘Restaurant’ 73

Unit 4 Lodging Industry 75

Text A An Overview of the Hotel Industry 75

Words and Expressions 79

Key Concepts 81

Notes 82

Exercises 83

Text B Four Better and Cheaper Alternatives to Hotels 86

Words and Expressions 91

Key Concepts 93

Notes 93

Exercises 93

Case Study How Online Review Sites Are Affecting Your Hotel 97

Unit 5 Transportation in Tourism 100

Text A China, a High-Speed Railway Kingdom 100

Words and Expressions 104

Key Concepts 106

Notes 106

Exercises 107

Text B Some Tips for Self-driving Tour in China 110

Words and Expressions 115

Key Concepts 117

Notes 118

Exercises 118

Case Study ACC Attended “Forum on Patterns & Trends of China Self-Driving Tourism” 121

Unit 6 Development and Protection of Tourism Resources 122

Text A A Case Study of Tourism in the UK National Parks 122

Words and Expressions 126

Key Concepts 127

Notes 128

Exercises 129

Text B Sustainable Tourism, Responsible Tourism and Humane Tourism 131

Words and Expressions 136

Key Concepts 137

Notes 138

Exercises 138

Case Study Problems with Sustainable Tourism in the Third World 142

Unit 7 Ecotourism 143

Text A Ecotourism in India 143

Words and Expressions 147

Key Concepts 148 ^[1] 

Notes 148

Exercises 149

Text B Human Impacts on Antarctica and Threats to the Environment 152

Words and Expressions 155

Key Concepts 156

Notes 157

Exercises 158

Case Study Amazon’s Biodiversity: Clearing up Doubts as to the Benefits of Ecotourism 161

Unit 8 Tourism Shopping 164

Text A Top Shopping Areas in Hong Kong 164

Words and Expressions 167

Key Concepts 168

Notes 169

Exercises 172

Text B Shopping Habits of Chinese People 175

Words and Expressions 178

Key Concepts 180

Notes 180

Exercises 182

Case Study How to Claim Sales Tax Back When Leaving the United States 185

Unit 9 Entertainment in Tourism 187

Text A Entertainment Tourism 187 ^[1] 

Words and Expressions 191

Key Concepts 193

Notes 193

Exercises 195

Text B 198

Film Tourism in New Zealand 198

Words and Expressions 202

Key Concepts 204

Notes 204

Exercises 205

Case Study Agritainment (農家樂) Booms South West China Villages 208

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Unit 10 Tourism Marketing 210

Text A Event Manager—The Best Job in the World? 210

Words and Expressions 214

Key Concepts 216

Notes 216

Exercises 217

Text B New York City Tourism: A Model for Success 220

Words and Expressions 225

Key Concepts 226

Notes 226

Exercises 228

Case Study District Boosts Sports, Culture 231

Unit 11 Tourism Human Resources Management 232

Text A Hotel Human Resources’ Five Greatest Challenges 232

Words and Expressions 236

Key Concepts 237

Notes 237

Exercises 238

Text B Human Resources Planning for Tourism in Protected Areas 242

Words and Expressions 246 ^[1] 

Key Concepts 247

Notes 248

Exercises 248

Case Study Who Would You Trust? 252

Unit 12 Legal Issues in Tourism 255

Text A Legal Advice for Americans Traveling Abroad 255

Words and Expressions 259

Key Concepts 261

Notes 261

Exercises 263

Text B Travel with Credit Cards 265

Words and Expressions 269

Key Concepts 271

Notes 271

Exercises 273

Case Study Travel Assistance: How to Prepare for an

Unexpected Legal Crisis 275

參考文獻 278 ^[1]