跨國公司管理

隨着國際經濟和電子商務的快速發展，跨國公司管理已經成為相關領域教學科研和企業實踐的重要學科。本書主要包括跨國公司的發展和相關理論、跨國公司管理的外部環境、內部戰略核心和麪臨的挑戰四個方面。本書適合作為高等院校經濟管理類本科生雙語教材，也適合作為政府與國際商務企業相關人員的培訓教材。 ^[1] 

Chapter 1 Globalization and Transnational Corporation

Opening case

1．1 Overview of Transnational Corporations

1．2 Characteristics of Transnational Corporations

1．3 Development Trend of Transnational Corporation

1．4 Case

1．5 Expanding Reading

Quick Quiz

Endnotes

Chapter 2 Transnational Corporate Management Theory

Opening case

2．1 International Trade Theory

2．2 Absolute， Comparative Advantage and Protectionist

2．3 Competitive Advantage

2．4 Case

2．5 Expanding Reading

Quick Quiz

Endnotes

Chapter 3 Political-legal Environment

Opening case

3．1 The Policy Instrument

3．2 Instruments of Trade Policy

3．3 Political Arguments for Government Intervention

3．4 Economic Arguments for Government Intervention

3．5 Case

3．6 Expanding Reading

Quick Quiz

Endnotes

Chapter 4 Economic Environment

Opening case

4．1 Economic Growth， Measurements and Phases

4．2 Economic Systems

4．3 Economy Analysis

4．4 Case

4．5 Expanding Reading

Quick Quiz

Endnotes

……

Chapter 5 Society Environment

Chapter 6 Technological Environment

Chapter 7 Leadership and Organization Innovation

Chapter 8 Strategy Implementation： Human Resource Management

Chapter 9 Business Ethics

Chapter 10 Cross-Border Electronic Commerce ^[2]