洪偉萍

博士，市場營銷，香港科技大學

碩士，市場營銷，香港中文大學

學士，市場營銷，信息系統學，香港科技大學

2016.08--2016.12，訪問學者，美國麻省理工學院斯隆管理學院 ^[1] 

曾任職於新加坡國立大學、復旦大學。 ^[2] 

消費者心理學 ^[1] 

1. Hannah H. Chang and Iris W. Hung. 2018. Mirror, mirror on the retail wall: self-focused attention promotes reliance on feelings in consumer decisions. Journal of Marketing Research 55(4).586-599.

2. Iris W. Hung and Robert S. Wyer Jr.. 2014. Effects of self-relevant perspective-taking on the impact of persuasive appeals. Personality and Social Psychology Bulletin 40(3).402-414.

3. Iris W. Hung and Anirban Mukhopadhyay. 2012. Lenses of the heart: How actors' and observers' perspectives influence emotional experiences. Journal of Consumer Research 38(6).1103-1115.

4. Michel Tuan Pham, Iris W. Hung, and Gerald J. Gorn. 2011. Relaxation increases monetary valuations. Journal of Marketing Research 48(5).814-826.

5. Iris W. Hung and Aparna A. Labroo. 2011. From firm muscles to firm willpower: Understanding the role of embodied cognition in self-regulation. Journal of Consumer Research 37(6).1046-1064.

6. Iris W. Hung and Robert S. Wyer Jr.. 2011. Shaping consumer imaginations: The role of self-focused attention in product evaluations. Journal of Marketing Research 48(2).381-392.

7. Iris W. Hung and Robert S. Wyer Jr.. 2009. Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficial. Journal of Marketing Research 46(3).421-434.

8. Robert S. Wyer Jr., Yuwei Jiang, and Iris W. Hung. 2008. Visual and verbal information processing in a consumer context: Further considerations. Journal of Consumer Psychology 18(4).276-280.

9. Robert S. Wyer Jr., Iris W. Hung, and Yuwei Jiang. 2008. Visual and verbal processing strategies in comprehension and judgment . Journal of Consumer Psychology 18(4).244-257.

10. Iris W. Hung and Robert S. Wyer Jr.. 2008. The impact of implicit theories on responses to problem-solving print advertisements. Journal of Consumer Psychology 18(3).223-235.

2018.01 - 2021.12, 項目負責人, 自我如何影響信息處理及對消費者購買決策的影響, 國家自然科學基金面上項目. ^[1] 

2018.08 - 2021.08, Co-Editor, International Journal of Research in Marketing. ^[1]