-
馮娟
(清華大學鴻海講席教授)
鎖定
- 中文名
- 馮娟
- 國 籍
- 中國
- 民 族
- 漢族
- 畢業院校
-
賓夕法尼亞州立大學
中國人民大學
- 學位/學歷
- 博士
- 職 業
- 教師
- 專業方向
- 管理科學與信息系統
- 主要成就
-
香港城市大學校長獎
香港城市大學商學院傑出研究獎 - 職 稱
- 清華大學鴻海講席教授
馮娟簡介
在國際學術期刊和會議上發表論文60餘篇
[1]
,其中主要研究成果發表於UTD-24
[2]
商學頂級期刊(如:Information Systems Research、Management Science、Marketing Science、Production and Operations Management、INFORMS Journal on Computing),FT-50
[3]
期刊(如:Journal of Management Information Systems)以及其他管理科學領域內著名的國際權威期刊。
[1]
多次任職信息系統領域國內外頂級會議的聯合主席或評委會,如PACIS
[4]
、ICIS
[5]
等。
目前的研究課題主要關注IT對核心管理問題帶來的新挑戰,包括定價,競爭, 廣告,雲計算與SaaS等現象;IT對信息環境帶來的新變化,包括社交媒體如何助力普惠金融,在線評論與UGC怎樣改變消費者行為和廠商定價等;以及數字技術帶來的政策挑戰,包括對國際貿易的影響:跨境代購與灰色市場;對政府文化政策的影響,以及區塊鏈與數據確權,數據治理等。
[1]
馮娟教育經歷
Ph.D. — 賓夕法尼亞州立大學,獲工商管理博士,並運籌學博士雙學位
B.A. — 中國人民大學,獲經濟學學士
馮娟教學科目
主講本科生,研究生,EMBA及DBA課程,主要包括:
馮娟學術任職
馮娟期刊編委
- Information System Research 資深編輯 (Senior Editor);
- Production and Operations Management 資深編輯 (Senior Editor);
- Electronic Commerce Research & Application資深編輯 (Senior Editor)。
馮娟會議組織
馮娟研究成果
- Liu, Yuewen; Feng, Juan /Does Money Talk? The Impact of Monetary Incentives on User-Generated Content Contributions. March 2021; Information Systems Research.
- Wang, Qi; Feng, Juan; Jiang, Xuping; Xie, Jinhong. Multiple-Winner Award Rules in Online Procurement Auctions. June 2019; Production and Operations Management.
- Feng, Juan; LI, Xin; ZHANG, Michael Xiaoquan. Online Product Reviews-Triggered Dynamic Pricing: Theory and Evidence. 2018; Information Systems Research.
- Liu, Yang; Feng, Juan; Liao, Xiuwu. When Online Reviews Meet Sales Volume Information: Is More or Accurate Information Always Better?. December 2017; Information Systems Research. Vol. 28, No. 4, pp. 723-743
- Zhang, Zhongju; Feng, Juan. Price of identical product with gray market sales: An analytical model and empirical analysis. June 2017; Information Systems Research. Vol. 28, No. 2, pp. 397-412
- Feng, Juan; Xie, Jinhong. Performance-based advertising: Advertising as signals of product quality. September 2012; Information Systems Research. Vol. 23, No. 3 PART 2, pp. 1030-1041
- Zhang, Xiaoquan; Feng, Juan. Cyclical bid adjustments in search-engine advertising. September 2011; Management Science. Vol. 57, No. 9, pp. 1703-1719
- Chen, J.; Feng, Juan; Whinston, Andrew B. Keyword auctions, unit-price contracts, and the role of commitment. May 2010; Production and Operations Management. Vol. 19, No. 3, pp. 305-321
- Feng, Juan. Optimal mechanism for selling a set of commonly ranked objects. May 2008; Marketing Science. Vol. 27, No. 3, pp. 501-512
- Feng, Juan; Bhargava, Hemant K.; Pennock, David M. Implementing sponsored search in web search engines: Computational evaluation of alternative mechanisms. December 2007; INFORMS journal on computing. Vol. 19, No. 1, pp. 137-148
- Feng, Juan; Shen, Zuo-Jun Max; Zhan, Roger Lezhou. Ranked items auctions and online advertisements. July 2007; Production and Operations Management. Vol. 16, No. 4, pp. 510-522
- Bhargava, Hemant K.; Feng, Juan. Pure bundling better than mixed? or, why doesn't AOL offer standardized dial-up service?. 2004; Proceedings of the Hawaii International Conference on System Sciences. Vol. 37, pp. 3307-3315
- 參考資料
-
- 1. 清華大學經濟管理學院教師個人主頁 .清華大學經濟管理學院 馮娟.2021-03-18[引用日期2021-06-10]
- 2. UTD-24 期刊列表 .List of UTD-24 Journals[引用日期2019-11-06]
- 3. FT-50 .50 Journals used in FT Research Rank[引用日期2019-11-06]
- 4. PACIS會議 .PACIS[引用日期2019-11-07]
- 5. ICIS會議 .ICIS[引用日期2019-11-07]
- 6. Prof. FENG Juan .https://scholars.cityu.edu.hk/en/persons/juan-feng(01b0bd7d-5e73-453d-997b-78146f5abdd6).html.2011-03-18[引用日期2021-06-10]