電子商務英語

本書以電子商務和網絡技術為背景，精選了十五篇英語文章。內容涉及到網絡的歷史、信息技術、網絡安全、商務經驗、廣告和商務計劃書等各個領域。本書課文語言具有較強的時代氣息，內容具有較強的可讀性和實用性。每課內容主要包括：課文、單詞、難句分析、技能訓練、和兩種閲讀材料。閲讀材料其一是對課文的補充，其二是商務或計算機領域的定義或術語。為了方便自學，書後附有參考譯文和練習答案。

本書可作為本、專科電子商務專業或其他相關專業的英語教材，也可供自學者使用。 ^[1] 

序

前言

Lesson One The Ancient History of the Inter

Lesson Two How the Inter Works

Lesson Three A Crime Wave Festers in Cyberspace

Lesson Four Chinese Wealth Is the Holy Grail

Lesson Five How Do American Consumers Borrow

Lesson Six How the Credit Card Captured America

Lesson Seven The Art of Advertising Your Business

Lesson Eight Nike,from Small Beginnings to World Giant

Lesson Nine The First FTC Case Involving Inter Privacy

Lesson Ten Starbucks-Sharing Success

Lesson Eleven The Challengse of Using Search Agents to Perform Research

Lesson Twelve Beautiful Idea

Lesson Thirteen Creating an Effective Business Plan(I)

Lesson Fourteen Creating an Effective Business Plan(II)

Lesson Fifteen Creating an Effective Business Plan(III)

附錄 參考譯文及練習答案

參考文獻 ^[2]