跨文化交際

鄭曉泉主編的《跨文化交際（第2版）》在內容上，針對高職高專教育人才培養目標、知識結構和能力要求，充分體現理論知識夠用為度，着重培養學生跨文化交際技能的目的。章以基本知識和理論為主，介紹文化、交際、跨文化交際的定義、概念，闡述交際與文化的關係、文化價值觀對跨文化交際的影響。第二、第三、第四、第五、第六章通過對跨文化交際案例的分析，向學生展示文化差異在跨文化交際中的種種表現，以及在特定的國際商務語境中的文化差異。適合於高職高專英語教師、高職高專英語專業學生，以及英語翻譯、導遊和英語愛好者。

CHAPTER 1 Understanding Culture and InterculturalCommunication

1.1 Understanding Culture

1.2 Understanding Intercultural Communication

Exercises

CHAPTER 2 Cultural Differences in Daily Interactivities

2.1 Greeting

2.2 Addressing

2.3 Visiting

2.4 Gift-giving

Exercises

CHAPTER 3 Cultural Differences in Social Value

3.1 Politeness

3.2 Friendship

3.3 Family Relationship

3.4 Education

Exercises

CHAPTER 4 Cultural Differences in Connotative Meanings

4.1 Color

4.2 Number

4.3 Associative Target

4.4 Taboo

Exercises

CHAPTER 5 Cultural Differences in NonverbalCommunication

5.1 Nonverbal Communication

5.2 Body Language

5.3 Paralanguage

5.4 Object Language

5.5 Environmental Language

Exercises

CHAPTER 6 Intercultural Communication in Business Situation

6.1 Intercultural Business Writing

6.2 Intercultural Business Negotiation

6.3 Intercultural Business Protocol

6.4 Intercultural Design of Advertising and Trademark

6.5 Intercultural Marketing Communication

6.6 Intercultural Corporate Culture

Exercises

References