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蘇娜

（商學博士）

鎖定
蘇娜，商學博士，研究領域為酒店品牌管理。2015年5月，畢業於美國華盛頓州立大學並獲得博士學位。
中文名
蘇娜
學位/學歷
博士
專業方向
酒店品牌管理

目錄

  1. 1 研究領域
  2. 2 教育背景
  3. 3 工作經歷
  4. 4 研究成果

蘇娜研究領域

酒店品牌管理，具體涉及：
酒店品牌性格對消費者心理和品牌選擇行為的影響；
社交網絡使用對酒店-消費者關係質量的影響；
商務遊客出行特徵，以及基於心理特徵的細分研究等。 [1] 

蘇娜教育背景

2004.09-2008.07，北京交通大學，學士學位，旅遊管理專業
2008.09-2011.07，北京第二外國語學院，碩士學位，旅遊企業管理專業
2011.08-2015.05，美國華盛頓州立大學，博士學位，酒店商業管理專業（Hospitality Business Management） [1] 

蘇娜工作經歷

2011.08-2015.05，擔任美國華盛頓州立大學酒店管理學院教學助理。
2014.08-2015.05，在美國華盛頓州立大學商學院代課國際旅遊課程（IBUS 435）,並獲得良好的教學評分。 [1] 

蘇娜研究成果

國際期刊論文2篇
Su, N., John Mariadoss, B., & Reynolds, D, 2015. Friendship on Social Networking Sites: Improving Relationship between Hotel Brands and Consumers. International Journal of Hospitality Management. 51（2015）：76-86.
Su, N., Reynolds, D., & Sun, B. (in press). How to make your Facebook posts attractive: a case study on a leading budget hotel brand fan page. International Journal of Contemporary Hospitality Management.
國際會議論文6篇
Rahman, I., Su, N., & Reynolds, D. Using Macroeconomic Predictors to Forecast Monthly Restaurant Industry Sales. International CHRIE Conference, 2013, St. Louis, Missouri.
Su, N., Reynolds, D., & Sun, B. (2013, January). How to Make Your Facebook Posts Attractive: A Case Study on Super 8 Hotel’s Fan Page. In The 18th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism.
Rahman, I., Su, N., & Reynolds, D. (2013, January). Consumer Perceptions of Green Practices in Hotels: An Exploratory Study. In The 18th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism.
Rahman, I., Su, N., & Reynolds, D. (2013, January). Predicting Aggregate Monthly Restaurant Sales Using Macro-economic Variables. In The 18th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism.
Su, N., Ma, Z., & Jang, Y. (2014, January).Extension of Technology Acceptance Model to Tourism and Hospitality:
Literature Review across Disciplines. In The 19th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism.
Su, N., John Mariadoss, B., & Reynolds, D. Emotional and Cognitive Involvement in Consumer’s engagement on Hotel Brand Social Networking Sites and Its Consequences. In The 20th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. [1] 
參考資料