經貿英語

從語言的社會功能變體來講，經貿英語是在跨文化國際經貿領域中，主要由生產商、代理商、消費者、投資者等使用的，以進行和完成相關經貿交際活動為目的，在詞彙、句法、篇章上具有特定表現形式、表達程式、言語規範及言語規律的，相對穩定的一種功能變體。作為特殊用途英語（English for SpecifiPurposes，ESP），經貿英語（Business English）與其國際經貿交際環境、言語生產者、言語接受者、語體學、語用學、篇章語言學等有密不可分的聯繫。經貿英語正是在這些聯繫的基礎上顯示出其獨特的語體特徵。

本書是行業英語系列教材中的一冊。本書共15單元,每單元分4大模塊:聽力、會話、基礎知識和綜合練習。本書在選材上注重前瞻性,着眼於行業新理念、新方法、新術語的導人;在各單元的設計上突出聽説訓練,以培養學生用英語進行交際的能力,適應複合型人才培養和對外經貿工作的需要。本書另配有錄音帶。

UNIT 1 Trade(貿易)

Part 1 Understanding of Trade

Part 2 Establishing Trade Relations

Part S Rudimentary Knowledge

Part 4 Additional Practice

UNIT 2 Markets(市場)

Part 1 Some Forms of Markets

Part 2 Marketing Products or Services Successfully

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

UNIT 3 Attacting or Making Investment(引資或投資)

Part 1 Attracting or Making Investment

Part 2 Investment Environment

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

UNIT 4 Import and Export(進口與出口)

Part 1 Import and Export

Part 2 Making the Decision to Import or Export

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

UNIT 5 Technology Transfers(技術轉讓)

Part 1 Benefits of Advanced Technology

Part 2 Introducing the Latest Technology to Keep Competitiveness

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

UNIT 6 Invitation for and Submission of Bids(招標與投標)

Part 1 Conditions for Bids

Part 2 Consulting About the Bids

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

UNIT 7 Inquiry and offer(詢價與報價)

Part 1 General Ideas of Inquiry and Offer

Part 2 Dialogues About Inquiry and Offer

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

UNIT 8 Counter-offer(還盤)

Part 1 Understanding of Counter-Offer

Part 2 Meeting Each Other Halfway

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

UNIT 9 Accptance and Ordering(接受與訂購)

UNIT 10 Packing and Shipment(包裝與發運)

UNIT 11 Insurance(保險)

UNIT 12 Agency(代理)

UNIT 13 Claims(索賠)

UNIT 14 Arbitration(仲裁)

UNIT 15 Commercial Documents(商貿單證)

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