會展旅遊

本書是一本全面系統地介紹會展旅遊理論與實務的教材，是作者多年會展旅遊教學實踐的積累，反映了會展旅遊最新的發展趨勢和研究成果。本書順應會展旅遊高速發展對人才的實際需求，結合項目導向、產學並行人才培養模式，圍繞會展旅遊內容，詳細闡述了會展旅遊概述、會議旅遊、展覽旅遊、節事旅遊、獎勵旅遊及會展旅遊的綜合服務與管理6 個模塊的基本理論知識 ^[1]  ，並側重會展旅遊組織、策劃、實施等專業知識和職業技能的學習與實踐，以達到學以致用的目的。本書既可作為高等院校會展管理專業和旅遊專業的教材，也可供相關行業人員培訓參考使用。 ^[1] 

學習項目1會展旅遊概述·······················1

學習任務1.1會展旅遊相關概念···············1

1.1.1會展··················································2

1.1.2旅遊··················································4

1.1.3會展旅遊··········································5

學習任務1.2會展旅遊的產生與發展·······8

1.2.1國外會展旅遊··································9

1.2.2國內會展旅遊的產生和發展·······10

1.2.3我國會展旅遊業發展現狀············11

學習項目2會議旅遊····························17

學習任務2.1會議旅遊概述·····················17

2.1.1會議旅遊的概念···························18

2.1.2會議旅遊的功能···························18

2.1.3會議旅遊的類型和特點···············19

學習任務2.2會議旅遊的發展現狀和

趨勢·····································22

2.2.1國際會議旅遊的發展現狀···········23

2.2.2中國會議旅遊的發展現狀···········24

2.2.3會議旅遊的發展趨勢···················26

學習任務2.3會議旅遊的策劃·················29

2.3.1會議旅遊成功的條件···················31

2.3.2會議旅遊產品設計的原則···········32

2.3.3會議旅遊的策劃內容···················32

2.3.4會議旅遊策劃書的基本內容·······33

學習任務2.4會議旅遊的管理·················34

2.4.1會議旅遊管理的內容···················35

2.4.2會議旅遊管理的實施···················36

學習項目3展覽旅遊····························39

學習任務3.1展覽旅遊概述·····················39

3.1.1展覽旅遊的概念···························40

3.1.2展覽與旅遊的關係·······················41

3.1.3會議旅遊與展覽旅遊的區別和

聯繫···············································43

3.1.4展覽旅遊的分類···························44

3.1.5展覽旅遊的特點···························44

3.1.6展覽旅遊的參與主體···················46

3.1.7展覽旅遊的發展條件···················51

學習任務3.2展覽旅遊的運營模式·········52

3.2.1展覽旅遊運營模式概述···············53

3.2.2以旅行社為核心的展覽旅遊·······53

學習任務3.3展覽旅遊的策劃·················57

學習任務3.4展覽旅遊的管理·················61

3.4.1展覽旅遊的餐飲管理···················62

3.4.2展覽旅遊的住宿管理···················64

3.4.3展覽旅遊的交通管理···················67

3.4.4展覽旅遊的遊覽管理···················71

3.4.5展覽旅遊的購物管理···················73

3.4.6展覽旅遊的娛樂管理···················74

學習項目4節事旅遊····························79

學習任務4.1節事、節事活動、節事

旅遊·····································79

4.1.1節事及其類型·······························80

4.1.2節事活動及其類型·······················86

4.1.3節事旅遊·······································89

IV會展旅遊

4.1.4中國節事旅遊發展狀況···············93

4.1.5中國節事旅遊前景展望···············96

學習任務4.2節事旅遊管理·····················97

4.2.1節事旅遊管理概述·······················98

4.2.2節事旅遊過程管理·····················101 ^[2] 

學習任務4.3節事旅遊的策劃···············109

4.3.1節事旅遊策劃的立足點·············110

4.3.2節事旅遊策劃的方法策略·········112

4.3.3節事旅遊的策劃步驟·················116

學習任務4.4節事旅遊產品開發···········122

4.4.1節事旅遊產品·····························123

4.4.2節事旅遊開發的特點·················125

4.4.3開發節事旅遊的基礎·················126

4.4.4節事旅遊開發思路·····················129

4.4.5節事旅遊的開發原則·················131

4.4.6節事旅遊開發流程·····················133

學習項目5獎勵旅遊·························136

學習任務5.1獎勵旅遊概述···················136

5.1.1獎勵旅遊的概念·························137

5.1.2獎勵旅遊的特徵·························140

5.1.3獎勵旅遊的類型·························141

5.1.4獎勵旅遊的作用·························142

學習任務5.2國內外獎勵旅遊的現狀····144

5.2.1各國及地區獎勵旅遊的現狀·····144

5.2.2國內獎勵旅遊的發展現狀·········148

學習任務5.3獎勵旅遊的運作模式·······151

5.3.1由專業的獎勵旅遊顧問公司來

運作·············································151

5.3.2委託給旅行社來運作·················154

5.3.3由企業內部的專門部門來運作····154

學習任務5.4獎勵旅遊的策劃···············155

5.4.1獎勵旅遊操作機構的類型·········157

5.4.2獎勵旅遊設計需注意的事項·····158

5.4.3獎勵旅遊的策劃流程·················159

學習任務5.5獎勵旅遊的管理···············168

5.5.1獎勵旅遊的服務質量管理·········169

5.5.2獎勵旅遊的顧客管理·················171

5.5.3獎勵旅遊的危機管理·················173

學習項目6會展旅遊的綜合服務與

管理··································177

學習任務6.1會展旅遊的綜合服務·······177

6.1.1會展旅遊的交通服務·················178

6.1.2會展旅遊的住宿服務管理·········184

6.1.3會展旅遊的餐飲服務管理·········187

6.1.4會展旅遊的遊覽服務·················190

6.1.5會展旅遊的購物服務·················193

6.1.6會展旅遊的娛樂服務·················194

學習任務6.2會展旅遊的信息服務·······196

6.2.1會展旅遊地信息·························197

6.2.2會展旅遊的信息管理·················198

學習任務6.3會展旅遊的危機管理·······201

6.3.1會展旅遊危機管理的必要性·····202

6.3.2會展旅遊危機的特點·················203

6.3.3會展旅遊危機的管理機構及

措施·············································203

6.3.4會展旅遊危機的管理步驟·········205

參考文獻··············································214 ^[2]