創新思維

本書系統性地介紹了創新思維的內涵、創新思維方式、創新思維方法和工具，詳細闡述了“互 聯網+”和大數據時代的特點以及思維模式，介紹了常見的創新方法和技術創新方法—TRIZ。 ^[1]  本 書旨在傳授知識、引導興趣、激發創意、訓練能力、提升素質，每個章節都安排了激發創新意識的 引導案例、鞏固知識的課後練習題。通過學習，達到拓寬學生視野、優化其知識結構、提升其綜合 素養的目的。 本書既可以作為全日制本科院校和高等職業院校教材，也可作為企事業單位培養創新人才、增 強企業創新力的參考用書。 ^[1] 

呂爽，四川旅遊學院創新創業學院院長，創新創業中外人文交流研究院院長，副教授，碩士研究生導師，北京大學訪問學者。兼任中關村萬眾創新創業教育產業促進中心數字經濟研究院院長，中視新科人工智能產業技術研究院院長，樂圖投資管理合夥人，北京大學光華管理學院創新創業中心特聘專家，教育部全國萬名優秀創新創業導師，歐美同學會（中國留學人員聯誼會）朝韓分會理事，中國技術創業協會創新創業專家工作委員會副秘書長，石家莊市政府特殊津貼專家。主編著作10部，主持縱向橫向課題71項，獲得國家知識產權72項，指導競賽和個人榮獲國家級、省級獎項304項，榮獲省部級教學成果獎、論文獎、課題獎10項，榮獲省級科學技術成果證書40項，主持科技成果轉化項目10項。 ^[1] 

第1章 創新與創新思維 ··············································································1

1.1 認識創新·······················································································································3

1.2 認識創新思維·············································································································10

第2章 創新思維方式 ···············································································18

2.1 聯想思維·····················································································································19

2.2 發散思維·····················································································································26

2.3 靈感與靈感思維·········································································································28

第3章 創新思維的方法與工具 ·································································31

3.1 六頂思考帽·················································································································33

3.2 頭腦風暴·····················································································································39

3.3 思維導圖·····················································································································47

第4章 互聯網思維 ···················································································56

4.1 “互聯網+”時代特點 ·····························································································57

4.2 “互聯網+”思維模式 ·····························································································68

第5章大數據時代···················································································75

5.1 大數據概述·················································································································76

5.2 大數據時代與創新思維·····························································································83

第6章創新方法 ·······················································································94

6.1 檢核表法·····················································································································95

6.2 奔馳法·························································································································97

6.3 5W2H法 ···················································································································101

6.4 組合創新法···············································································································104

第7章技術創新方法TRIZ····································································107

7.1 TRIZ ··························································································································107

7.2 TRIZ核心概念 ·········································································································110

7.3 TRIZ的應用 ·············································································································117

第8章創新思維的發展趨勢 ···································································121

8.1 創新思維走入現代社會···························································································122

8.2 感受全球創新浪潮···································································································125

8.3 探索未來可能的新興創新機會···············································································128

參考文獻···································································································133 ^[2]