新京報網

《新京報》採用四開版式，按報道內容分為4個疊次：A疊為時事評論、北京新聞、中國新聞、國際新聞、體育新聞，B疊為經濟（財經）新聞和產業週刊，C疊為娛樂新聞和文化藝術新聞，D疊為消費新聞和生活雜誌。

《新京報》以獨立的立場和客觀的報道為基本準則，追求新聞的真實性和可讀性，追求言論的穩健性和建設性。《新京報》擁有330多名有新聞理想和職業精神的記者編輯 ^[1]  ，創辦以來發表了大量有影響力的報道和評論，這些報道和評論為中國各大門户網站、各家廣播電視廣泛轉載。

《新京報》有較高知名度的欄目和週刊有：時事評論、核心報道、目擊、賽道週刊、娛樂週刊、書評週刊、汽車週刊、黃金樓市、地球週刊、北京地理、北京愛情等，這些欄目和週刊各自擁有眾多忠實讀者。

《新京報》版式風格簡潔、現代、優雅，追求“厚報時代、輕鬆閲讀”，注重圖片與插圖的應用，引領國內報媒進入“讀圖時代”。《新京報》攝影記者曾多人多次獲得中國新聞攝影大獎，2006年，新京報記者還獲得世界新聞攝影比賽(WORLD PRESS PHOTO,簡稱“WPP”)的三等獎。 ^[2] 

《新京報》在有關政策允許的範圍內，設置企業化的經營架構，把廣告和發行納入公司化運作，使其與採編內容截然分離，保持報紙的獨立性和公信力。正是基於報紙的影響力和公信力，基於對報業經營市場化的深刻領會和不懈實踐，《新京報》的品牌價值和經營業績不斷提升，連續兩年被有關權威機構評為"中國最具投資價值的媒體"、"中國最有成長潛力的媒體"、"中國最新鋭報紙"、"中國最有影響力的時政類報紙"等。2010年《新京報》廣告刊例突破14億元人民幣。 ^[2] 

《新京報》標準字為天安門城牆色底方正大標宋加粗反白。《新京報》符號總是跟天安門城牆顏色出現在一起，時刻提醒國內外讀者《新京報》有濃厚的北京特色和中國特色；方正大標宋，表達與國際接軌和藉助科技進步的願望；加粗反白，突出鏤刻效果，強調視覺衝擊力，象徵《新京報》要成為一塊傳世招牌。 ^[2] 

圓形 象徵地球和眼球，象徵觀察世界，象徵全球視野和國際眼光。

長城 象徵中國和北京，象徵守土有責的媒體責任意識，象徵對國家人民的發展、富足、和平和安寧負責，象徵媒體要講政治意識、大局意識、責任意識；烽火台，最具中國特色的傳播方式，中國傳統中效率最高的傳播方式，象徵媒體終極價值和基本要素，象徵媒體必須發揮預警和監督作用。

鳳凰形火炬 火炬象徵光明，寓意光明日報報業集團；鳳凰象徵南中國的神鳥，寓意南方日報報業集團；火炬所傳達的指引、探路、嘗試、先鋒等內涵，寓意報紙就像不斷擴大光明範圍的探照燈，成為照亮時間和空間的良心。 ^[2] 

和其他的企業不同，新京報沒有任何可以依存的自然資源，只有取之不盡用之不竭的人類智慧，包括政治智慧、創造智慧、生存智慧和發展智慧。 　

一切自然資源都會枯竭，只有文化生生不息。新京報的成功完全依靠企業文化的成功。如果它將來要垮的話，也一定是從企業文化墮落開始。新京報從成立的時候起，就要把企業文化建設提到議事日程和認識高度；文化不能滯後，不能拖企業後腿；文化必須先行，引領企業前進。新京報的企業文化建設，在新京報社委會領導下，由行政總監負責規劃、佈置、實施、督辦、總結和評估。以下是新京報企業文化建設的方向和提示：

1、新京報人有強烈的責任感和使命感，無愧於天空和大地，無愧於國家和人民，無愧於組織和集體，無愧於父母親人和朋友。新京報人通過新京報服務大眾，實現人生價值，獲得社會尊重和優厚的生活資料。

2、新京報人有政治家智慧，決不做匹夫之勇和懦夫之怯。要有度！

3、新京報人有職業報人風範，視職業腐敗為報紙生命之大敵，和不良的行業風氣和社會風氣保持距離。這是新京報決勝的法寶！

4、新京報人有很強的創造力和執行力，作風紮實，雷厲風行，講求效率和效果，不達目的決不罷休。 　

5、新京報人有理想，有想象力。理想賦予新京報人以力量，想象力使新京報人獲得發展空間。

6、新京報人心態健康，正直善良，待人熱情，從容淡定，温柔敦厚，和藹可親，彬彬有禮。

7、新京報人積極參與集體活動和團隊建設，通過組織社內各種興趣小組的形式，鍛鍊身體，磨練意志，調整心態，增強素質，提高情趣。

編委會主任：戴自更

編委 : 王躍春、孫獻韜、孫雪東、李多鈺

田延輝、梁若冰、韓文前、鄭萬洪、羅 旭

在時間與時間的洪流中，新京報幸好是這樣一種代表先進文化的報紙，他一邊是高揚責任、情懷無限的新聞旗手，一邊是温文爾雅、經時治世的知識英雄，一邊是留存歷史、詩意棲居的文化先鋒……新京報叢書，新京報人文精華的集結。

耕耘當下，收穫未來。

英文介紹

The Beijing News is a mainstream daily newspaper based in Beijing.It is co-founded by Guangming Daily and Nanfang Daily Group,and it is supervised by the former. ^[2] 

With its first issue being published on the 11th of November 2003,The Beijing News is the first Chinese newspaper co-founded by media groups from different regions in China. It is also China’s first mainstream newspaper that adapts share holding system. ^[2] 

The Beijing News’s average print edition has 88 pages,and 112 pages on Friday.This makes it the single newspaper that provides readers the most information in Beijing.It is distributed both through subscription and retailoutlets.Since it was established more than two years ago,it scirculation has been on a steady rise.Now with a daily circulation of 776,000,The Beijing News enjoys wide popularity among Beijing’s mainstream readers. ^[2] 

The Beijing News has a tabloid print format. It can be divided into four sections in terms of content. Section A covers editorial and comments, news in Beijing, domestic news, international news and sports news; Section B covers business and financial news; Section C is about entertainment, arts and culture; Section D covers consumer guides and life style. ^[2] 

The Beijing News sticks to the principle of independent and objective reporting. It aims to provide readers with accurate and readable reports, striving for the moderate and constructive voice in our editorial. There are more than 330 journalists and editors working for the newspaper. They have produced lots of reports and comments, which spread well and enjoy high reputation in the media industry. ^[2] 

The Beijing News has cultivated many loyal readers, especially in the following sections: Comments, In-depth Report, Witness, Sports Weekly, Entertainment Weekly, Book Review Weekly, Auto weekly, Real Estate Weekly, Global Weekly, Beijing Geography, Love Story in Beijing, etc. ^[2] 

The Beijing News pursues an easy-reading style with simple, modern and elegant format in a thick-newspaper era. The newspaper's emphasis on the usage of pictures and illustrations is pioneering in China. The photographers of The Beijing News have won many national news photo prizes. In 2006, the photographer was awarded. ^[2] 

Abiding by relevant policies, The Beijing News has set up the company-oriented managing framework. In order to keep the independence and credibility, it separates reporting and editing departments from advertising and publishing. Due to its influence, credibility, deep understanding of the press market and unremitting practice, the brand value and managing achievements of "The Beijing News" are soaring. In three years, The Beijing News has been awarded by the authorities as "the media with the most investment potential"," the media with the most development potential", "the most pioneering media", "the most influential political newspaper" etc. The advertising revenue on publication amounts to 612 million RMB in 2006. ^[2]