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汪蕾
(浙江大學管理工程研究所所長,浙江大學神經管理學實驗室主任)
鎖定
- 中文名
- 汪蕾
- 國 籍
- 中國
- 民 族
- 漢族
- 出生日期
- 1970年12月
- 畢業院校
- 浙江大學
- 教學職稱
- 教授
汪蕾研究方向
研究方向
決策:消費者不確定性決策、決策神經科學、行為模擬與仿真
電子商務:金融電子商務、網上支付/移動支付
汪蕾主要成就
汪蕾所獲榮譽
1.浙江省高校科研成果二等獎,2002
2.國家教學成果二等獎, 2009
3.浙江省教學成果一等獎,2009
4.浙江省科學技術二等獎,2009
5.浙江省事業家庭兼顧先進,2013
6.浙江省科學技術二等獎,2015
7.浙江大學師德先進,2017
8.浙江大學三育人標兵,2018
9.浙江大學五號導學團隊主導師,2018
汪蕾科研項目
1. 基於感官體驗及跨感官交互的消費者決策機理研究,國家基金面上項目,2019.1-2022.12
2. 基於精細加工可能性模型的P2P網絡借貸信任形成機理與作用機制研究,國家基金面上基金,2015.1-2018.12
3. 基於決策神經科學的風險與含糊決策機理比較研究,國家基金面上項目,2011.1-2013.12
汪蕾代表論文
1. Wang, Lei, Qian, Da, Ou, Li., The cross-modal interaction between sound frequency and color saturation on consumer's product size perception, preference, and purchase. Psychology & Marketing, 2020, 37, 876–899.
2. Lei Wang, Lu Li, Qiang Shen*, Jiehui Zheng, Richard P. Ebsteine., To run with the herd or not: Electrophysiological dynamics are associated with preference change in crowdfunding. Neuropsychologia,134(2019) 107232
3. Wang Lei, Li Ou., Effects of Background Colors on Hedonic and Utilitarian Consumption. PsyCh Journal 8 (2019): 522–523 DOI: 10.1002/pchj.291
4. Ou Li, Fuming Xu, Lei Wang*., Advantageous Inequity Aversion Does Not Always Exist: The Role of Determining Allocations Modulates Preferences for Advantageous Inequity. Frontiers in Psychology., 23 May 2018 https://doi.org/10.3389/fpsyg.2018.00749
5. Lei Wang, Da Qian, Lin Zhu,. The effect of system generated cues on microblog rewarding repost behavior – a source credibility perspective. Journal of Electronic Commerce Research, VOL 19, NO 1, 2018
6. Qingguo Ma, Da Qian, Linfeng Hu, Lei Wang*,. Hello handsome! Male's facial attractiveness gives rise to female's fairness bias in Ultimatum Game scenarios—An ERP study. PLOS ONE https://doi.org/10.1371/journal.pone.0180459 July 5, 2017
7. Lei Wang, Jiehui Zheng, Liang Meng *,. Effort provides its own reward: Endeavors reinforce subjective expectation and evaluation of task performance'. Experimental Brain Research. (DOI: 10.1007/s00221-017-4873-z)
8. Qiuzhen Wang, Zhengmin Xu, Xiling Cui, Lei Wang*, Chang Quyang,. Does a big Duchenne smile really matter? An eye-tracking study'. Electronic Commerce Research (2017) 17:609-626
9. Lei Wang, Jie-Hui Zheng, Xiao-Shuang Zhang, Jian-Lin Zhang, Qiu-Zhen Wang, and Qian Zhang., Pedestrian’s behavior in emergency evacuation: Modeling and simulation. Chinese Physics B. Vol.25, No.11, (2016) 11
10. Lei Wang, Jiehui Zheng, Liang Meng, Qiang Lu, Qingguo Ma. Ingroup Favoritism or the Black Sheep Effect: Perceived Intentions Modulate Subjective Responses to Aggressive Interactions, Neuroscience Research. 108(2016)46-54. 2016.6
11. Lei W, Jiehui Z, Qiang L. Event-related potentials and the decision making under risk and ambiguity[C]//Multisensor Fusion and Information Integration for Intelligent Systems (MFI), 2014 International Conference on. IEEE, 2014: 1-6
12. Qingguo Ma, Liang Meng, Lei Wang, Qiang Shen., I endeavor to make it: Effort increases valuation of subsequent monetary reward., Behavioural Brain Research., Behavioural Brain Research 261 (2014) 1– 7.
13. Lei Wang, Qian Zhan, Yun Cai, Jianlin Zhang, Qingguo Ma., Simulation Study of Pedestrian Flow in Station Hall during the Spring Festival Travel Rush, Physica A: Statistical Mechanics and its Applications 392 (2013) 2470–2478, doi:10.1016/j.physa.2013.01.044
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- 參考資料
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- 1. 關於汪蕾等同志任前公示的通知 .浙江大學.2016-12-23[引用日期2022-09-13]
- 2. wanglei .浙江大學個人主頁[引用日期2022-09-13]
- 3. 國家級一等獎!“商學+”教育生態系統教學成果再獲認可 .浙江大學管理學院.2023-07-30[引用日期2023-07-30]