旅行社管理比較研究

Prof. Du Jiang (杜江) has a PhD in economics and is now the Deputy General Director of China National Tourism Administration and President of the China Tourism Academy.A veteran researcher and a prolific academic writer in tourism

operations and management, Dr. Du also holds academic advisor positions at the national and ministerial levels. He is on the editorial board of The Asia Pacific' Journal of Tourism and Tourism Marketing Research.

《旅行社管理比較研究(英文版)》主要內容簡介：In 1979 China started the policy of reform and opening-up. During thesethirty years of development, the tourism industry has gained valuableexperiences in all phases of modernization, industrialization and marketization.

Chapter 1 The Framework and Methodology of Comparative Study of Travel Services Management

Section Ⅰ The Rationale to the Comparative Study and Comparative Management

Section Ⅱ The Theoretic System and Research Methodology of Comparative Economics

Section Ⅲ The Research System of Comparative Studies on Travel Services

Summary

Further Readings

Chapter 2 A Comparative Study of Fundamental Theories and Concepts of Travel Services

Section Ⅰ A Camparison of Concepts of Travel Services

Section Ⅱ A Comparison of the Social Roles and Impacts of Travel Services

Section Ⅲ A Comparison of Development Concepts of Travel Services

Summary

Further Readings

Chapter 3 A Comparative Study of Historical Development and Evolution Modes of Travel Services

Section Ⅰ International Historical Development and Evolution Modes of Travel Services

Section Ⅱ Development and Evolvement Patterns of the Chinese Travel Service Industry

Summary

Further Readings

Chapter 4 A Comparison of the Market Environments of Travel Services

Section Ⅰ A Comparison of Tourism Development Patterns

Section Ⅱ A Comparison of the Organizational Structure and Economic Efficiency of Travel Services

Section Ⅲ A Comparison of Tourist Consumption Patterns

Summary

Further Readings

Chapter 5 A Comparison of the Institutional Environments of Travel Services

Section Ⅰ A Comparison of Government Regulation Systems in Travel Services

Section Ⅱ A Comparison of Governmental Administrative Systems in Travel Services

Section Ⅲ A Comparison of Travel Service Industrial Organization and Their Operation Mechanism.

Summary

Further Readings

Chapter 6 A Comparison of Travel Service Distribution Systems and Operation Approaches

Section Ⅰ A Comparison of Distribution Systems of Travel Services

Section Ⅱ A Comparison of Travel Service Establishment Forms and Technological Conditions

Section Ⅲ A Comparison of Travel Service Operation Patterns

Section Ⅳ The Evolution and Impacts of Travel Services

Summary

Further Readings

Chapter 7 A Comparison of Travel Service Organization Management and Development Patterns

Section Ⅰ General Theories on the Organization Management of Travel Services

Section Ⅱ A Comparison of Travel Service Organization Charts

Section Ⅲ A Comparison of Typical Development Models of Travel Services

Summary

Further Readings

Chapter 8 A Comparison of Marketing Managements of Travel Services

Section Ⅰ A Comparison of Travel Services' Brands and Distribution Channels

Section Ⅱ A Comparison of Travel Distribution Systems

Section Ⅲ Marketing and Pricing Strategies of Travel Services

Section Ⅳ A Comparison of Product and Pricing Strategies of Travel Services

Summary

Further Readings

Chapter 9 A Comparison of Travel Service Reception Managements :

Section Ⅰ The Reception Operation Process of Travel Services

Section Ⅱ A Comparison of Travel Services' Reception Managements

Section Ⅱ A Comparison of Standardization of Operational Procedures of Travel Services

Summary

Further Readings

Chapter 10 A Comparison of Crisis Managements of Travel Services

Section Ⅰ An Overview of Crisis Management of Travel Services

Section Ⅱ A General Analysis of Crisis Influence Mechanism——with the SARS as Example

Section Ⅲ Establishing a Crisis Management System with Chinese

Characteristics for Travel Services

Section Ⅳ International Organizations in the Industrial Crisis Management System and Their Influences

Summary

Further Readings

Chapter 11 A Comparison of Development Trends of Travel

Services Industry

Section Ⅰ The Development Trend of Euro-American Travel Services Industry

Section Ⅱ The Main Factors That Influence Chinese Travel Services Industry

Section m The Development Trends of Chinese Travel Services Industry

Summary

Further Readings