國際商務環境（英文版）

濟貿易大學、廣東外語外貿大學、上海對外貿易學院、東北財經大學、上海財經大學等學校的骨幹教授編寫而成。

2007年國家教育部批准設立了商務英語本科專業。為促進商務英語學科建設，適應教學改革和創新的需要，對外

經濟貿易大學出版社特組織編寫了“新基點”系列教材。本系列教材體現商務英語專業最新教學特點和要求，是

面向二十一世紀的一套全新的立體化商務英語教材，主要適用於全國各高等院校商務英語專業本科學生。

本系列教材旨在培養具有紮實的英語基本功，掌握國際商務基礎理論和知識，具備較高的人文素養，善於跨文化

交流與溝通，能適應經濟全球化，具備國際競爭力的複合型英語人才。共由語言技能、商務知識、人文素養三個

子系列組成。 ^[1] 

Chapter OneBackground for International Business: An Overview 1

Text: Get Familiar with International Business2

Words and expressions9

Key terms10

Notes10

Summary of key points13

Exercises13

Case study: Ford Motor Company16

Point-counterpoint: Will Warnings about the Safety of Chinese Products Reduce

Chinas Dominance in Global Manufacturing and Trade?20

Minifile 21

Webalert 23

Further reading 24

Chapter TwoThe External Environment of Business 25

Text：The Business Organization and Its Environment 25

Words and expressions33

Key terms34

Notes35

Summary of key points36

Exercises36

Case study： Disneys Strategy in China 38

Point-counterpoint: Do Business Environment Reforms Have Great Impact

on Poverty Reduction in Africa?40

Minifile 42

Webalert 43

Further reading 43

Chapter ThreeThe Internal Environment of Business44

Text: Organization: the Internal Environment44

Words and expressions52

Key terms53

Notes53

Summary of key points56

Exercises57

Case study： Team-Based Structures at Saab Training Systems59

Point-counterpoint: The Manager: Omnipotent or Symbolic?60

Minifile 62

Webalert 64

Further reading 64

Chapter FourPolitical Environment Facing International Business65

Text: The Changing Political Environment 66

Words and expressions71

Key terms72

Notes72

Summary of key points74

Exercises74

Case study: Should Government Be Running the Railways? 76

Point-counterpoint: Can a Milwaukee Smoking Ban be Enforceable?79

Minifile 82

Webalert 84

Further reading 84

Chapter FiveEconomic Environment Facing International Business85

Text: The International Economic Environment85

Words and expressions92

Key terms93

Notes93

Summary of key points95

Exercises95

Case study: Chinese Firms Incentives for Foreign Acquisitions97

Point-counterpoint：Helping Developing Nations: Aid or Trade?98

Minifile 100

Webalert 103

Further reading 104

Chapter SixCultural Environment Facing International Business105

Text: The Challenge of Crossing Cultural Boundaries105

Words and expressions111

Key terms111

Notes111

Summary of key points113

Exercises114

Case study: How Do You Throw Your “Meishi”116

Point-counterpoint: Does International Business Lead to

Cultural Imperialism?118

Minifile 121

Webalert 123

Further reading 124

Chapter SevenSocial Environment Facing International Business125

Text: Society and Business126

Words and expressions132

Key terms133

Notes134

Summary of key points136

Exercises136

Case study: B&Q in China 139

Point-counterpoint: Are Clawback Clauses Really a Necessary Evil?141

Minifile 144

Webalert 145

Further reading 146

Chapter EightLegal Environment Facing International Business147

Text: Legal System in International Business148

Words and expressions155

Key terms155

Notes156

Summary of key points158

Exercises158

Case study: Sweatshop Economies161

Point-counterpoint: Should the America Impose Religion on Secular Law? 163

Minifile 165

Webalert 166

Further reading 166

Chapter NineEthical Environment Facing International Business167

Text: Business Ethics and Corporate Codes168

Words and expressions173

Key terms174

Notes174

Summary of key points176

Exercises176

Case study: Nestle Infant Formula 179

Point-counterpoint：Is It Ever Acceptable to Pay a Bribe in Business?182

Minifile184

Webalert 186

Further reading 186

Chapter TenTechnological Environment Facing International Business188

Text: Changes in Technological Environment188

Words and expressions196

Key terms197

Notes197

Summary of key points199

Exercises199

Case study: India: A New Tiger Economy?202

Point-counterpoint: Different Viewpoint on Information Technology Forum204

Minifile 205

Webalert 206

Further reading 207

Chapter ElevenGlobal Change and Challenges of the International Environment208

Text: Global Environment of International Business209

Words and expressions214

Key terms215

Notes215

Summary of key points218

Exercises218

Case study: Can Market Mechanisms Reduce Global Climate Change? 220

Point-counterpoint: Is Regional Planning the Solution, or the Problem?223

Minifile 228

Webalert 229

Further reading 230Chapter OneBackground for International Business: An Overview 1

Text: Get Familiar with International Business2

Case study: Ford Motor Company16

Point-counterpoint: Will Warnings about the Safety of Chinese Products Reduce

Chinas Dominance in Global Manufacturing and Trade?20

Chapter TwoThe External Environment of Business 25

Text：The Business Organization and Its Environment 25

Case study： Disneys Strategy in China 38

Point-counterpoint: Do Business Environment Reforms Have Great Impact

on Poverty Reduction in Africa?40

Chapter ThreeThe Internal Environment of Business44

Text: Organization: the Internal Environment44

Case study： Team-Based Structures at Saab Training Systems58

Point-counterpoint: The Manager: Omnipotent or Symbolic?60

Chapter FourPolitical Environment Facing International Business65

Text: The Changing Political Environment 66

Case study: Should Government Be Running the Railways? 76

Point-counterpoint: Can a Milwaukee Smoking Ban be Enforceable?79

Chapter FiveEconomic Environment Facing International Business85

Text: The International Economic Environment85

Case study: Chinese Firms Incentives for Foreign Acquisitions97

Point-counterpoint：Helping Developing Nations: Aid or Trade?98

Chapter SixCultural Environment Facing International Business105

Text: The Challenge of Crossing Cultural Boundaries105

Case study: How Do You Throw Your “Meishi”116

Point-counterpoint: Does International Business Lead to

Cultural Imperialism?118Chapter SevenSocial Environment Facing International Business125

Text: Society and Business126

Case study: B & Q in China 139

Point-counterpoint: Are Clawback Clauses Really a Necessary Evil?141

Chapter EightLegal Environment Facing International Business147

Text: Legal System in International Business148

Case study: Sweatshop Economies161

Point-counterpoint: Should the America Impose Religion on Secular Law? 163

Chapter NineEthical Environment Facing International Business167

Text: Business Ethics and Corporate Codes168

Case study: Nestle Infant Formula 179

Point-counterpoint：Is It Ever Acceptable to Pay a Bribe in Business?182

Chapter TenTechnological Environment Facing International Business188

Text: Changes in Technological Environment188

Case study: India: A New Tiger Economy?202

Point-counterpoint: Different Viewpoint on Information Technology Forum204

Chapter ElevenGlobal Change and Challenges of the International Environment208

Text: Global Environment of International Business209

Case study: Can Market Mechanisms Reduce Global Climate Change? 220

Point-counterpoint: Is Regional Planning the Solution, or the Problem?223 ^[1]