商務英語閲讀

《商務英語閲讀》系《大學英語選修課系列教材》之一，是針對培養複合型人才的需求而編寫的。本教材主要涉及經濟全球化、貿易保護、市場營銷、電子商務、商務道德、跨文化商務、丁商管理等內容。課文全部精選自世界著名專業雜誌、報紙以及相關專業網站，語言標準，適合學生學習英語。文章體裁反映了商務報刊的特點，有助於學生提高閲讀能力。所選文章緊扣商務主題，使學習者在學習英語的同時瞭解國際商務知識。

本教材以主題為單元，共分為9個單元，每單元有2～3篇內容相關的文章，並編寫了商務小貼士。各單元編寫了形式多樣有針對性的練習和詳細的註釋，幫助學生更好地理解文章內容。每章附有與主題相關的圖片，引導學生進入一個直觀的商務環境中學習。

本教材適用於中等及以上英語水平的大學生，也可作為商務專業學生的泛讀教材，也可供從事國際商務經貿工作的人員參考使用。

Unit One Globalization of Economy 1

1 Reading for Background Information I

2 Reading for Understanding I

The Perils of More Globalization 2

3 Reading for Communicative Tasks I0

4 Reading for More Information II

Globalization under Fire 11

5 Reading for Business Tips 17

How to Take Your Small Business Global 17

Unit Two Trade Protectionism 18

1 Reading for Background Information 18

2 Reading for Understanding 18

Obama' s Tire Tariff Draws Beijing' s Ire 19

China Expresses Deep Concern over U. S. Trade Protectionism 21

3 Reading for Communicative Tasks 29

4 Reading for More Information 29

China Irks U.S. with Computer Security Rules 29

5 Reading for Business Tips 34

Introduction to Trade Barriers 34

UnitThree Marketing 36

1 Reading for Background Information 36

2 Reading for Understanding 36

Dialing Into Mobile Marketing 36

3 Reading for Communicative Tasks 45

4 Reading for More Information 46

Pulling the Trigger on Trigger Marketing 46

Reading for Business Tips 51

Developing Your Marketing Mix 5l

Unit Four E-Commerce 53

1 Reading for Background Information 53

2 Reading for Understanding 53

E-Commerce Companies Must Globalize to Thrive 54

3 Reading for Communicative Tasks 64

4 Reading for More Information 64

Why E-Business Is Now Everyone's Business 64

5 Reading for Business Tips 70

E-Commerce Tips for Small Businesses 70

Unit Five Business Ethics 72

1 Reading for Background Information 72

2 Reading for Understanding 72

Just Good Business 73

3 Reading for Communicative Tasks 82

4 Reading for More Information 82

Ethics Must Be Global, Not Local 82

5 Reading for Business Tips 86

Building Self-discipline 86

Unit Six Entrepreneurship 89

1 Reading for Background Information 89

2 Reading for Understanding 89

Magic Formula 90

3 Reading for Communicative Tasks I00

4 Reading for More Information 101

The More the Merrier I01

5 Reading for Business Tips 107

Top 5 tips to Become a Productive Student Entrepreneur 107

Unit Seven Banldng lO9

1 Reading for Background Information 109

2 Reading for Understanding I09

Bank Closings Top 100 for Year: Most Failures Since 1992 ll0

3 Reading for Communicative Tasks I19

4 Reading for More Information 120

A Special Report on International Banking 120

Reading for Business Tips 124

Finance Investment —— Safe Internet Banking 124

Unit Eight Cross-C:uitural Business 126

1 Reading for Background Information 126

2 Reading for Understanding 127

The Strategy for Managing Across Cultures 127

3 Reading for Communicative Tasks 139

4 Reading for More Information 140

Cross-Cultural Differences 140

5 Reading for Business Tips 145

Ten Key Factors for MNC Success 145

Unit Nine Management and Adwinistration 146

1 Reading for Background Information 146

2 Reading for Understanding 146

Forms of Business Organization 147

3 Reading for Communicative Tasks 155

4 Reading for More Information 155

The Best Leadership Is Good Management 155

5 Reading for Business Tips 159

Styles of Leadership 159

Reference Key for Exercises 160