商務英語選讀

為了適應國際經濟形勢的變化和滿足我國外貿教育發展的需求，此次編者對《商務英語選讀》進行了全面的修訂和補充，使內容和質量更為充實和完善。本書修訂注重結合英語經貿專業類學生的特點，在編寫設計上重點突出國際商務活動相關的內容，增加專業術語和知識。同時，強調對學生英語基本技能的培養和訓練，努力提高學生實際運用英語的能力，培養全面發展複合型國際商務人才。

Chapter 1 Cross Culture of Business

Section I

Text A Aspects of Culture ( I )

Reading Passage 1, Passage 2

Section II

Text B Aspects of Culture ( II )

Reading Passage 3, Passage 4

Reading Skill Prereading

Chapter 2 Business Etiquette

Section I

Text A Everyday Etiquette for Office Life

Reading Passage 1, Passage 2

Section II

Text B Handshakes

Reading Passage 3, Passage 4

Reading Skill Speed Reading

Chapter 3 Insurance

Section I

Text A Insurance and Its Functions

Reading Passage 1, Passage 2

Section lI

Text B Types of Insurance Coverage

Reading Passage 3, Passage 4

Reading Skill Skimming

Chapter 4 Global Corporations

Section I

Text A Multinationals

Reading Passage 1, Passage 2

Section II

Text B The Ups and Downs of Sanyo

Reading Passage 3, Passage 4

Reading Skill Scanning

Chapter 5 Successful Businessmen

Section I

Text A Inspiration and Hard Work Made Me an Entrepreneur

Reading Passage 1, Passage 2

Section H

Text B Malcolm McLean

Reading Passage 3, Passage 4

Reading Skill Context Clues

Chapter 6 Economy and Business

Section I

Text A Big-Thinking Chinese HDTV Maker Looks to the U.S. Market

Reading Passage 1, Passage 2

Section lI

Text B Pepsi Gets Street Smart

Reading Passage 3, Passage 4

Reading Skill Main Idea

Chapter 7 Advertisements

Section I

Text A The Advertising Standards Authority:An Advertising Watchdog

Reading Passage 1, Passage 2

Section lI

Text B Advertising

Reading Passage 3, Passage 4

Reading Skill Stems and Affixes

Chapter 8 Internet and E-commerce

Section I

Text A Surfing to Success

Reading Passage 1, Passage 2

Section II

Text B Getting World onto Intemet Train

Reading Passage 3, Passage 4

Reading Skill Paragraph Analysis: Reading for Full Understanding

Keys to Exercises

Vocabulary

References